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Head of Marketing

Head of Marketing

Werkervaring interimmanager

Summary
Fifteen years experience in world-class multinationals operating in mobile telecommunications, high-tech and Software. Proven track-record as head of marketing and marketing manager. Masters in Business Administration and Electrical Engineering.

Head of Marketing with strong marketing and technical background.
Always interested in challenges with high responsibility. Energizing people. Strategy, market and business focussed, translating technology or complex processes into easy to understand products and services. Interested in marketing, strategy or sales opportunity.

Head of Marketing – Lebara Germany
Lebara Mobile, the leading European ethnic MVNO (Mobile Virtual Network Operator)
- Marketing strategy, Merchandising, Campaign Management, Advertisement, Branding, PR, Online Marketing, Market Intelligence, Pricing, Product Development
- Turned around a declining customer base into 25% base growth in 6 weeks
- Prepared and executed a nation-wide merchandising and advertisement campaign in 4000 shops
- Defined and introduced new pricing

Marketing Specialist - Blue Medical Devices
Blue Medical Devices, the leading European coronary intervention company
- Define and implement: Marketing Strategy, Product proposition development, Product Lifecycle management, Brand positioning, External communication

NXP Software – Philips Software
NXP Software develops and licences embedded multimedia software for mobile phones mainly to top-5 OEMs worldwide
Jan. 2007 – Sep. 2010 Marketing Manager
- Segment responsibility for Ultra Low Cost and Entry, worldwide (proposition, portfolio, sales tools, marketing plan, roadmap, average sales price, pricing)
- Product Marketing, responsible for product rollout of music and voice products, create/invent new products
- Marketing Strategy Development
- Manage Product Managers (direct reports)
- Business development emerging markets (India, China)
- Regular customer and operator meetings: Europe, USA, Asia
- Define strategy around service providers who are new market-entrants
Jan. 2006 – Dec. 2006 Marketing Manager Mobile Network Operators
- Expand Operator relationships, leading to sales and new product development
- Defined and introduced the company wide product creation process
- Leading Marketing Strategy Process
- Set-up Market Intelligence and recruited new colleague
Jan. 2005 – Dec. 2005 Business Development Manager
- Developed relationships with over 30 top mobile network operators worldwide
in order to create sales and identify their needs and the needs of end users
- Business development on video quality improvements, DVB-H (TV) and 3D
audio conferencing

Vodafone
Oct. 2001 – Jan. 2005 Marketing Product Manager prepaid and top-up services
- Cost/margin responsible for top-up portfolio (revenue € 240 million per year)
- Developed vision and roadmap for portfolio of top-up services
- Managing and optimising portfolio of top-up services; wrote product plan
- Developed distribution strategy for eVoucher and scratch cards
- Negotiated and drew up contracts with suppliers (value € 90 million per year)
- Wrote investment proposals for the introduction of new mobile services; secured approval by the Management Board: introduced eVoucher
- Developed various business models and business cases for new services
- Realised 25% cost reduction within portfolio of top-up services
- Realised 30% reduction of customer complaints
Operations department
Apr. 2000 – Sep. 2001 Teamleader Network Management Centre
Jan. 1999 – Mar. 2000 Service Manager
Aug. 1996 – Dec. 1998 Radio Network Performance engineer
Nov. 1995 – Jul. 1996 Site Selection engineer (radio network planning)

Opleiding interimmanager

2001 – 2002 Master of Business Administration MBA
Rotterdam School of Management, Erasmus Graduate School of Business
1989 – 1995 MSc Electrical Engineering, Delft University of Technology
Major in Telecommunications
- Graduation thesis at ETH Zürich, Switzerland (6 months)
- Internship at Airtouch International in San Francisco, USA
1983 – 1989 Atheneum B, Sint Janslyceum, ‘s-Hertogenbosch

Management training:
- Executive Leadership Program (MCE)
- YES, Young Executive Stretch (de Baak), managing under stress
- TOP, Talent Development Program (de Baak), training for young managers
Professional training:
- Selling Techniques (Mercury)
- Analytic Trouble Shooting (Keppner Tregoe)
- Service Management (Marcus Evans)

Consultancy interimmanagement a.i. kerncompetenties

- Energetic
- Result driven
- Analytical
- Decisive


Talenkennis interimmanager

Dutch Native
English Fluent
German Good
French Fair


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