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Interim manager

Interim manager

Work Experience

CONSULTANCY (SEPTEMBER 2001 - TO DATE)

Self Employed consultant providing the following services to the SME market:

**Mentoring
**Banking and Finance Consultancy
**Debt Restructuring Advice
**Marketing Consultancy

**Consultancy is registered with the Office of Fair Trading and is licensed under the Consumer Credit Act 1974 (Licence No 541442).

GRAND OPERA HOUSE BELFAST (AUGUST 2000 - SEPTEMBER 2001)

Head of Marketing & Sales
key responsibilities can be divided into three distinct parts:

.Responsibility for the achievement of operational targets in the areas of ticket sales revenues, occupancy (i.e. the number of seats occupied) and production contribution (i.e. the profitability of each production).

.Responsible for establishing strategic links with corporates within Northern Ireland.

.Responsibility for the marketing of both the Theatre and productions and ensuring that optimum return is achieved from the Marketing Budget.

.Responsibility for the development of the sales function in terms of training staff, developing new sales avenues (Internet Ticketing, Remote Selling, Telephone Sales etc).

The total marketing budget was £500,000 per year and there was a total of 20 staff in the Marketing & Sales Department.

Main Achievements:

Full review of pricing policies resulting in new pricing structure, which increased revenues by on average £1,500 per week (£73,500 per annum based on 49 weeks of performances).

Sales training introduced based on customer service principles including cross-selling, telephone manner and customer service courses. A sales measurement process was put in place, which recorded the number of ticket sales per transaction. A bonus scheme was introduced which rewarded staff on achievement against target paid on a quarterly basis with an extra bonus at the year end. A number of "fun" competitions were introduced to encourage sales at times when they were traditionally low.
restructuring of the Marketing function with responsibility for individual productions being allocated to the Marketing Officers.

ALLIANCE HOUSING BANK SAOG (JUNE 1997 TO JULY 1999)
General Manager with full P&L responsibility
Alliance Housing Bank is the first specialised housing bank in the Gulf region with a capital base of $54.18m.

The role of GM with AHB was divided into 2 distinct parts.

Pre-operational with clear objective of establishing the Bank from a nil base. The main tasks included, delivering the IT requirements of the Bank, obtaining Central Bank of Oman clearance, developing full Marketing Strategies (distribution, product, pricing, communications), developing Pricing, HR, Credit and general administration policies.

Post operational with full P&L responsibilities and ensuring a smooth launch of the Bank and implementation of the strategies as determined by the Board of Directors.

The GM is also Secretary to the Board.

Main Achievements:

Within a six month period, the bank was opened with all infrastructures in place. In June 1997 there were 3 employees working on the implementation of the Bank, when it opened to the public on 10 January 1998 the full staff compliment was 38.

In the first year operations ending December 1998 the bank recorded a year end profit of US$3.7m (the first year profit target as set out in the Banks Prospectus was US$2.16m).

The Bank won the prestigious Investor of the Year category in the annual Oman Awards for Excellence. This was recognition of the level of investment the Bank attracted into Oman through the floatation, and the contribution the Bank was making to the Economy and people of the country.

NORTHERN BANK LTD (NATIONAL AUSTRALIA BANK GROUP)
(July 1976 to June 1997)

Main Duties
Head of Personal Sector (Marketing Division)with a marketing Budget of £1.25m.
Manager Ballymena Business Centre

Main Duties
Developing, implementing and monitoring strategies and campaigns for Consumer Markets
Managing all elements of the Marketing Mix in relation to consumer markets.
Managing mobile sales team of "Personal Bankers" dedicated to meeting and promoting the banks products and services for high networth customers at a time and place convenient to them
Achieving income targets (interest and non-interest)

Main Achievements:
Complete review and repositioning of Northern Brand in the consumer markets - Tailoring concept being owned by Northern Bank.
Major rationalisation of Personal Sector products and delivery channels resulting in annual cost savings of 600,000 pounds sterling while still satisfying customer needs.
Devising and delivering a Liability Strategy based on driving value out of selected customer segments and delivering key value propositions to consumers.
Development and delivery of Tailored Home Loans including the design of associated software packages (FRED).
Development of premium pricing strategies, which resulted in Northern maintaining high volume sales while at the same time achieving the highest margin in the market.
Increased Mortgage market share from 5% to 8% (increase in new account openings from 7% to 13%) in 2 years.
Developed and introduced a fully re-engineered automated mortgage processing system

Education

MBA from University of Ulster, Certificate in Marketing & Public Relations from Queens University Belfast, Certificate in Banking from Institute of Bankers.

Skills

Project Management, Financial Service product design and implementation, managing multi-site sales force,Marketing and sales strategy development and implementation, internal and external communication programmes, managing bank branch network, business mentoring, financial appraisals, business development, managing third party relationships (eg advertising and PR agency), business plans, event management, IT user skills (MS Packages etc.)


Languages

English

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