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Marketing Communications

Marketing Communications

Work Experience

September 2003 till September 2004
chello broadband NV Internet Service Provider
Job title: (12 months consultancy project) Marketing Communications Manager Europe and Research Executive on a project basis, Schiphol-Rijk head office, The Netherlands
Job description:
Strategy consultancy support for chello brand manager on repositioning of chello brand in Europe
Development and implementation of European communication strategies for chello portals (chello.country and chello.com) new products/services introductions/premium content and for issues like Data Limit communications.
Project Management of research projects (Brand tracking, Customer profiling, positioning testing, advertising testing, employee research)

May 2002 till September 2003
Hunterskil Howard International full-service Business Communications Consultancy Eindhoven, The Netherlands
Job title: (16 months project) Agency/International Account Manager on a project basis, Schiphol-Rijk support office, The Netherlands
Accounts: Yamaha Europe, Johnson Polymer Europe, Avery Dennison Europe, DHL, RICOH Europe, DSM Food Specialties.
Job description:
Responsible for managing project teams on Pan European projects.
Yearly Account Plans
Responsible for sales development of Amsterdam office
New Business
Client relation development
All briefings
Training and coaching of Account executives
Development and presentation of communication strategy in co-operation with Strategic department.
ISO9001 quality processes auditor


July 2000 till December 2001
TBWA/Hakuhodo Europe, Amsterdam, The Netherlands
Job title: (fixed contract basis) International Account Manager CANON Europe Account
Job description:
Account Management
Responsible for Pan European projects and project teams (campaigns till brochures till internet) from briefing till execution. Some projects cover more then 30 countries.

February 1997 till July 2000
McCann-Erickson advertising agency, Tallinn, Estonia
Job title: Account Manager + Baltic Co-ordination Manager (fixed contract basis)
Accounts: L’Oréal, Nestlé, EIKAS (corporate communication), OPEL, SILMET GROUP (corporate communication), Dewars’ Whisky, LEAF.
Job description:
Account Management
Creation and Managing of the Baltic Co-ordination/Communication structure for L’Oréal, and Nestlé
New Business Pan Baltic


Education

Educational history:
29/08/1993 until 29/08/1997, HES, Amsterdam School for Business in Amsterdam, Holland and the EPSCI (Group ESSEC), Ecole de Praticiens du Commerce Internationaux in Cergy Pontoise, France.

Double Bachelor of Honours degree in Marketing (Commercial Economics).
International Business Management / Marketing is my field of education.

Other education:
1997
Management skills workshop from the Goldrath Institute.
2003
ISO9001 Auditing
Workshop e-business/e-procurement
2004
Advanced PowerPoint course

Other Skills:
Microsoft office 2000, PowerPoint, Excel, Word, MS Project, Media Centre. Mac and PC, and Internet


Skills

Marketing and Communication Strategies
Project Management (incl. Int. team)

Languages

Dutch, Mother tongue, English, fluent writing and speaking, French, writing and speaking, German, speaking and writing, Italian, (studying) understanding is good, Estonian, basic speaking and understanding.


Other

Key Achievements:
Amsterdam Office:
Key goal was restructuring the client base, expand it and make it profitable again. Key results were a 23% growth within one year, a healthy and stable client base with 3 new clients.

Internal McCann-Erickson Baltic States network formation:
Building a Baltic network, through a Business Unit that combined the strength of 3 McCann-Erickson Agencies, initiated and set up by me. All three countries were co-ordinated by me. Clients in the BBU were L’Oréal, Opel and Nestlé. New clients were to be added. Biggest problem was how to create a Baltic view.

Product launch strategies:
Most important launch communication strategy was made for Dewars’ Whisky that was introduced newly on the Estonian market in 1999. The introduction was a complete new brand introduction to the market. Next to these I have launched several new products on the Estonian/Baltic market: New Opel models, New L’Oreal shampoos and colorations. On the Pan European Market I have launched new products such as: New Canon BJC printers, The very first Canon Digital IXUS, Powershot G2 etc.

New Business wins:
McCann-Erickson: L'Oréal, Dewars’ Whisky, Leaf (Chewits), and Silmet Group.
Hunterskil Howard: Yamaha Europe, Johnson Polymer Europe, DSM Food Specialties


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