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Marketing Director / Strategy Consultant

Marketing Director / Strategy Consultant

Work Experience

SUMMARY
2 years Marketing Director Mobiltel EAD (Mobile operator Bulgaria, 3 million customers, 500 million euro annual revenue). Responsible for all aspects of marketing (Product development, Pricing, Market Management, Research, Loyalty & Retention, Advertising, Communications, Promotions)
5 years Strategic Management Consultant (Senior Manager) with A.T. Kearney and other firms in Western Europe. Areas worked are Telecoms, FMCG, Automobile, Insurance, Paper, Electronics)
6 years Shell International (Netherlands, Scotland and England) as Drilling Engineer Exploration and Production.

DETAILS
Aug 2004 - The Hague, The Netherlands
Independent Interim Manager and Management Consultant
KPN (NL)
Subcontracted by A.T. Kearney on Operational Excellence project at KPN Entercom BV. Responsible for evaluating Telecom Management BV (Telecom Outsourcing) business model, optimising efficiency trough clustering of functions and downsizing bodyshop activities.
2002-2004 MobilTEL EAD – Sofia, Bulgaria
Marketing Director of market leading mobile operator
Company:
- 500 million euro revenues
- 3 million customers (residential & business)
- 2,500 employees
Responsibilities: Managing all marketing departments (six) with direct 40 FTE reports and overall business and budget (€21 mln/year) responsibility for:
-Business development, new products and services launches
-Marketing communications
-Advertising (above and below the line), all campaigns and promotions
-Pricing policies
-Market research and analysis
-Product and services promotions
-Customer loyalty and retention programmes
-Market management (Consumer & Business segments)
Main achievements:
-Delivered subscriber and revenue growth consistently above targets
-Grew subscriber base from 1.5 mln to 2.6 million in 17 months through extensive promotional and advertising activities
-Introduced MMS and other GPRS services into the market with good uptake
-Maintained market share at 69%+ levels with increasing competition (2nd GSM operator in 3rd year of operation)
-Introduced market management functions and professionalized the marketing division
-Developed and introduced new tariff plans for both business and consumer segments
-Prepared points based loyalty and retention scheme for residential post-paid subscribers
-Participated in due diligence team (responsible for all marketing activities) preparing the company for takeover
-Speaker at several GSM conferences

Apr-Oct 2002 The Hague, The Netherlands
Independent Interim Manager and Management Consultant
PON Holdings (NL)
Responsible for a company-wide inventorization of telecom spending and needs analysis resulting in sourcing assignment. Headed realisation of a central (mail) address book for the (largely) independent operating companies and dealers belonging to the group. Also handled proposal analysis and contract negotiations for new company-wide IPVPN network.
PON’s Automobielhandel (NL)
Managed contract and cost review of current dealer management system resulting in contract termination strategy.

2000-2002 Advention Business Partners – The Hague, The Netherlands
Senior Manager Strategic Consultancy
Strategic management consultancy (formerly Adcore Strategy) focusing on telecom, banking, insurance and retail sectors. Responsibilities included client acquisition, account and project management and recruiting. Expertise in business strategy, business/financial planning and modelling and strategic marketing. Participated in management buy-out in 2001. Engagements:
Telecom sector – Virgin Mobile (NL, UK); Belgacom (BE)
-Feasibility study for new Mobile Virtual Network Operator (MVNO) focusing on marketing, sales and financial modelling.
-Business planning and integration study for internet services division of European incumbent operator.
-Business planning for new European roll-out of a MVNO.
Insurance sector – Interpolis (NL)
-Feasibility study for joint venture operations of Dutch life insurer and Romanian bank
Hi-tech sector – Agere (NL)
-Management team advice and assistance during spin-off of business unit from Lucent
-Set up new corporate intranet and reviewing/updating Compensation & Benefits, Stock option plan, Pension plan, Share purchase program
-Assisted client in sourcing a technical contact centre.

1998-2000 A.T. KEARNEY – Amsterdam, The Netherlands
Manager Strategic Consultancy
Expertise for this strategic management consultancy included business strategy, financial planning and strategic marketing. Key industry expertise included the telecom sector (Mobile, Fixed, ISP, Retail and Wholesale), medical imaging, electronics and consumer goods sectors.
Telecom industry – KPN, Dutchtone (NL), Mobistar (BE)
-Identification of key issues facing incumbent telecom operators
-Development of a business plan for fixed voice/data communication for a mobile operator
-Preparation of commercial bids for telecom services for a regional government
-Strategic review of distribution remuneration for mobile operator
-Development of a defence strategy against new entrants in the mobile telecoms market
-Review of organizational redesign of business intelligence unit
-Insight study into corporate telecommunications market for major telecom operator leading to repositioning of services and improved internal organization
-Development and piloting of improved delivery processes for fibre optic based services
-Portfolio repositioning study for wholesale BU of incumbent fixed operator
Medical imaging industry – Philips Medical Systems (NL, DE)
-Governance model assessment and organizational redesign
-Supply chain analysis and opportunity assessment
Consumer electronics industry – Philips (NL)
-Assessment of relationship between multinational electronics company and European wholesalers. Redefinition of distribution channel strategy.
Fast moving consumer goods industry – Kraft (UK, CH, DE)
-Reorganization of national purchasing departments into a pan European organization
Paper and pulp industry – Van Stolk & Reese (NL)
-Assessment of cost saving potential for a large Dutch envelope producer

1996 NEDERLANDSE AARDOLIE MAATSCHAPPIJ – Assen, the Netherlands
Night Drilling Supervisor (international staff)
Supervisor on a mobile offshore drilling installation in Technical Services Business Unit. Responsible for supervision and shared final responsibility (offshore based) for execution of drilling operations on a contractor drilling rig with a daily expenditure level of € 75,000+

1993-1996 SHELL UK EXPRO – Lowestoft, England
Drilling Operations Engineer (international staff)
Engineer in the Southern Field Unit (international staff) in charge of the office-based supervision of drilling operations budgeted at £36 million per annum. Responsible for planning of drilling operations and management of contractors

1993 SHELL UK EXPRO – Aberdeen, Scotland
Member of the functional Audit Team (international staff)
Performed audits on Well Engineering Policies and Procedures in all 5 Shell UK business units.

1991-1993 SHELL UK EXPRO – Aberdeen, Scotland
Wellsite Drilling Engineer (international staff)
Engineer in the Northern & Mobiles Field Units (international staff) responsible for supervision of drilling and workover operations on several offshore installations.

1990-1991 SHELL INTERNATIONALE PETROLEUM MAATSCHAPPIJ – The Hague, The Netherlands
Junior Drilling Engineer (international staff)

Education

1997 INSEAD MBA (Fontainebleau, France)
1990 Technical University Delft (Ir/MSc) (Delft, the Netherlands)

Skills

Strategy
Marketing
Business Development
Business Planning/Modeling

Languages

Dutch (fluent)
English (fluent)
German/French (basic)

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