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Managing Director / Commercial Director

Managing Director / Commercial Director

Work Experience

General and commercial management professional with broad international business experience and entrepreneurial drive. Proven track record in management, marketing, sales, business development, team building & (re)-organisation in various industries in both B2B and B2C markets. Worked in multinational, medium & small size company and startup settings. Negotiator & deal maker/closer. Brand & identity builder. International experience: have lived in Australia, Canada, US, Germany and The Netherlands. Worked world-wide.


2003 (October) – current
Sponsor Europe Reeuwijk, NL
Sponsor Europe publishes a fundraising product to help the broad non-profit sector (clubs, schools, charities. etc.) in their fundraising efforts. Innovative concept. Internet business. Continuously profitable as of foundation. .

Managing Director
2009 (April) – 2013 (September)
KOCH Media Benelux Reeuwijk, NL
KOCH Media is one of Europe’s largest consumer entertainment media companies managing development, publishing and distribution of games, film and software.

- Full P&L responsibility.
- Setup of Benelux operations from scratch: brand building, forging, developing and managing retail and distributor relationships, constructing necessary infrastructure
- Set up, development and management of a team of professionals and 3rd party resources
- New business acquisition

Managing Director (interim)
2008 (January) – 2008 (October)
Rebo Publishers B.V. Lisse, NL
Rebo Publishers is an international publisher of non-fiction books. More than 750 titles of which 500 titles are based on own content. 63 employees. Turnover: €16 mln. Sales worldwide direct to retail, through distributors and via co-publishing. 2 locations; Lisse, The Netherlands and Čestlice, Czech Republic. The company is up for sale. Interim task to manage the company, execute organisational improvements and assist the owner in selling the company.

- Full P&L responsibility.
- Focus on operational improvement: restructured sales, improved stock management, revived team spirit.
- Managed various product/market introductions and marketing campaigns (retail chains).
- Managed (retail) account management team.
- Acquired licensed content.
- Instrumental role in sales process of the company to potential investors – in cooperation with ING Bank.

Franchise owner Benelux.
2007 – 2009 TrackItBack
Reeuwijk, NL
TrackItBack is a 24-hour online lost & found service that provides registration, tracking and recovery for valuable items.

Group Marketing Director
2005 – 2007
Samas N.V.
Houten, NL
Samas is the largest manufacturer and supplier of office furniture and related services in Europe. 2.500 employees. Turnover €350 mln. 15 production facilities, 17 brands & 13 national organisations throughout Europe. Samas has embarked on a path of centralization and internal harmonization in order to gain synergy and efficiency within the group and to profile itself as one company to its customers.

- Member MT. Responsible for the group marketing strategy & implementation.
- Annual marketing budget responsibility of €8 mln.
- Created and implemented new corporate and brand identity.
- Built and managed international marketing team(s).
- Initiated and managed various projects such as a common net solution, sustainability and the launch of premium brand.
- Instrumental in the realisation and marketing of ‘The Village Office’, the ‘experience center’ in Houten.

Commercial Director & part owner
1996 – 2005
Davilex Holding B.V. Houten, NL
Davilex develops and publishes interactive leisure software (PC, Playstation, XBOX), on- and offline digital content and business accounting software products through two subsidiaries; Davilex Games and Davilex Business. A-brand & market leader. Worldwide sales direct to retail and distributors.

- Developed and executed marketing & sales strategies involving numerous international product launches.
- Sold products to the major European retail chains and distributors and other channels. Account management.
- Acquired license properties and developed licensed and own content products.
- Built international business from scratch to over 40% of total business.
- Grew annual turnover from €2 million in 1996 to €17 million in 2000.
- Management of sales & marketing teams.
- Member MT & part-owner.

General Manager / Vice President
1991 – 1995
Dimon Inc. / Florimex GmbH
Los Angeles, CA, USA
Florimex is an international trading subsidiary of Dimon Inc., VA, USA, a Fortune 500 company with annual sales of approx. US$2 billion. Florimex is the world’s largest importer & exporter of floral products with 30 offices worldwide. Based in Los Angeles and responsible for the west US operations. Sales to wholesale & retail (US) and importers (international). Two offices: Los Angeles and San Francisco. Product procurement worldwide. Initial training with Florimex GmbH at various locations in Germany during 1991.

- Full P&L responsibility.
- General management of two offices and 25 employees.
- Turned company performance around from annual reoccurring losses to profit & achieved 18% ROAE annually.
- Grew annual turnover from $4 million to $10 million.
- Developed new lines of business.
- Member of MT of Florimex North America.

Sales & Marketing Executive
1989 – 1991
Martinair Holland N.V. Schiphol, NL
Martinair is the second largest airline of The Netherlands. Operates scheduled and charter passenger & freight routes from its Schiphol, Amsterdam hub to destinations worldwide. Also active in wet and dry leasing, business jet services, catering and operates a flight school.

- Contributed to strong growth in the German market increasing export share of the total business from 10% to 30%.
- Team member accomplishing doubling of routes and frequencies. Overall divisional sales and performance grew approx. 50% annually as a result.
- Instrumental in determining and implementing overall marketing & sales policy.
- Negotiations of seasonal contracts with major tour operators.

Corporate Research & Development Executive
1987 – 1989
Martinair Holland N.V. Schiphol, NL
Employed in the corporate R & D department. Staff bureau reporting directly to the CEO. A vast array of tasks were performed, including marketing, market research, fleet planning, strategy development, product development, budgeting and financial analysis & control.

- Conducted market research in order to prepare the company for the opening of the EEC market.
- Automated budgeting process.
- Developed analytical model showing the effect of dollar fluctuations on the total business.
- Input on key strategic issues.

Owner & Founder
1986 – 1991
Cosmedica B.V. Reeuwijk, NL
Family owned pharmaceutical company based on patented product.

Founder & Part-Owner
- Launched product to retail.
- Responsible for marketing & sales.
- Sold business to a pharmaceutical company.


1982 – 1987
Free University (Vrije Universiteit) Amsterdam, NL
- Doctoral Degree with major in Business Administration.
- Specialization in marketing & management.

1980 – 1982
Agricultural University Wageningen, NL
- Propaedeutical Degree in Business Administration.

Various management and marketing courses throughout my career. Amongst others: American Management Association & Unilever Summer Course


Fluent in Dutch & English (mother tongue), good working knowledge of German.


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