Flexmanager - Marketing Manager

Marketing Manager

Work Experience

Well over 25 years of experience in marketing, basically in the area of marketing communication, media, advertising public relations and sales. After various positions on the basis of permanent employment active as a freelance marketing consultant in the entertainment industry since 2000.

Various interim positions, including;
*Stage Entertainment – Holland Zingt Hazes concerts Amsterdam Ziggo Dome
*Nickelodeon – VP Marketing & Creative Northern Europe (Berlin);
*Holiday on Ice – Marketing Manager/support; - Marketing of various shows, e.g. Energia (2010), Tropicana (2011), Speed (2012)
*Joop van den Ende Theatre Productions – Marketing of various musical productions, e.g. Tarzan, Dirty Dancing, West Side Story, Ciske De Rat, Joseph, Zorro;
*20th Century Fox Films – Marketing Director Films;
*Buena Vista International / Walt Disney – Marketing Manager Films;
*Casema – Product Manager Film Services / Digital Platform.

Supervision and organisation of press events, set visits, assistance of national and international actors and directors including; James Cameron, Tom Cruise, Jack Black, Sigourney Weaver, Ridley Scott, Will Smith.

Marketing coordination / strategy of various Dutch film productions, e.g. Pietje Bel 1 and 2, Baby Blue, Johan, Bolletjes Blues, Blind.

Organisation and supervision of public events /opening nights and road shows, Ladies Nights.

Concept development, supervision and implementation of various AV productions (e.g. various TV specials, RTV commercials, cinema trailers and internet content).

Concept development and supervision of joint promotions with various partners in the area of Retail, FMCG, Services and Media.

Development of synergy / activities between various divisions within the entertainment sector, Film, Home Entertainment, Licensing, Internet, Music and Publishing.

Education

Pre-University Education (“VWO”) Atheneum A – Diploma June 1982.

Higher Education in Economics and Management (“HEAO”), Specialisation in Communication Eindhoven – Diploma January 1986.

SRM Advertising II Course 1988.

Additional particulars:
Winner of the Max Geerlings Award for best graduation thesis on advertising.
Awarded by Goethe Institute for best German exam result.

Skills

Teamwork.
Used to working in multidisciplinary teams, under high pressure with creative output. Developing marketing concepts and strategies in association with a large variety of clients and partners of different backgrounds. A manager with a clear vision, stimulating and guiding within marketing teams and task forces.

Pro-active / leadership and creativity.
Anticipating quickly changing market conditions and trends through clear marketing plans. As a marketing manager of various first-class companies in the entertainment and advertising sector responsible for continuation of market leadership / brand position and the thereto pertaining qualitative and innovative positioning, among other things through:
- high-profile campaigns / events;
- innovative (joint) promotions;
- synergy of various business units in the area of marketing (licensing, formats, etc.);
- development of new consumer surveys and survey techniques.

Strategic and problem-solving skills.
Proven trouble-shooter in various interim positions with a fast and adequate manner of analysing, formulating and acting.

Communicative, managerial and interpersonal skills.
Excellent verbal and written skills developed through:
- presentations, including during seminars / conferences and to clients / prospects / partners;
- daily contact with clients, media, reporters;
- acting as the contact person of various actors / directors during press activities.
As a manager of various marketing teams experience with the coaching of people of different backgrounds and training levels.
As a member of various management teams used to communicating and cooperating with other disciplines within the organisation.

Diversity and ability to improvise.
Globetrotter with experience in all disciplines of marketing communication. A broad general knowledge and a specialisation in the area of advertising, media and entertainment. As a coordinator of various projects and events a clear “hands-on” mentality.

Languages

Dutch, native speaker;
English and German excellent oral and written fluency;
Spanish and French modest oral and written fluency.

Other

Worked as permanent employee at:

March 1999 – February 2000
Marketing & Promotion Manager Endemol International Distribution. Responsible for the development of marketing plans for TV series, films and miniseries (EMEA).

August 1996 – March 1999
Marketing Manager Columbia Tri-Star Fox Films. Responsible for the marketing of well over 100 cinema films, including Independence Day, Men In Black, Titanic, Star Wars.

October 1986 – November 1995
PMSvW / Y&R Advertising Agency Amsterdam. Career from Junior Media Planner to Media Director International Media.