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Internet Business Consultant / Online Marketing / E-commerce

Internet Business Consultant / Online Marketing / E-commerce

Work Experience

Consultancy activities and projects:

Focus areas:
- online marketing; internet sales and business development
- online campaign implementation (SEM/Google Adwords, SEO, affiliate marketing, social media marketing)
- online campaign management/KPI development/monitoring
- web analytics; development of online (channel) strategy
- partnership development
- business planning & case modelling.

Consultancy and projects performed (major, a/o):

May 2009 – present Indivirtual Dubai, Dubai
- advice on online marketing and concept definition for various clients and prospects of full-service internet agency.

July 2008 – Feb. 2009 UPC Corporate (Liberty Global), Europe
Senior Online Marketing & Sales Manager a.i.
- working on project to implement Online Sales Program and Campaign Management System to improve effectiveness of online channels in 11 European UPC subsidiaries of communications company.

May 2008 – Dec. 2008 UTS / Chippie (Telecom), Netherlands
- marketing project management for new release of web site; online marketing / online partnerships for niche MVNO.

Jan. 2008 – Apr. 2008 Nuon Retail B.V. (Energy / utility company), Netherlands
- online marketing / online partnerships
- improvements of sites and new releases
- writing requirements documents for sites
- project management of marketing plan and KPI development and monitoring.

Other professional experience:

April 2006 – January 2007 Orange The Netherlands, The Hague (Netherlands)
Independent Consultant

Co-responsible for company critical project of regulation of tariffs in Dutch market.

February 2004 – March 2006 Orange The Netherlands, The Hague (Netherlands)
Corporate Finance
Responsibilities:
* Business case analysis on all large company projects (products/services, investments, third party partner deals, wholesale deals)
* Strategic planning
* Member of various cross-company management boards in Orange NL and internationally in France Telecom Group.

February 2001 – January 2004 P3 Technology Partners / Residex Ventures, Bunnik (Netherlands):

Analyst position with Venture Capital fund of ING Bank and Achmea (large Dutch insurance company), focussing on expansion financing of technology companies in Europe, North America and Israel. Position in telecom/utilities team, focussed on suppliers of software solutions for telecom- and utility companies.

Responsibilities:
Business plan assessment; Market-, technology- and company analyses; Partnership development; Day-to-day management of portfolio companies and various consultancy and advising projects.


Education

University of Amsterdam: Business Economics (Masters),
Corporate Finance / Strategic Management & Organisation

University of Amsterdam: German Studies
Extra courses in German Economy, History and Political Science

Université II Stendhal, Grenoble (France): Economic / Commercial French, with degree CPFCE of the Paris Chamber of Commerce.


Skills

Expertise in selecting, building and maturing of new web sites and internet business-concepts. Widely experienced in concept development of web sites and new releases, writing requirements documents for sites and managing development projects and project teams. Successful in online marketing (strategy) development and implementation. Strong in online campaign-development and management, search engine marketing (SEM) / optimisation (SEO), e-mail marketing, social media marketing display advertising and use of KPIs. Vast experience in business plan and case development and analysis. Management of business partnerships (suppliers/customers/investors/other stakeholders) with often complex relations with internet as a channel and politics involved. Track record in day-to-day management of e-commerce organisations. Experience in large as well as smaller organisations, always on an international level with international relations and partners.

Main characteristics:
target- and result oriented; analytical; concrete, creative and constructive; helicopter view with ability to connect matters; professional attitude and exacting; multi-lingual and international background with strong local sense.


Languages

Deutsch
Englisch
Niederländisch
Französisch
Spanisch


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